Lamborghini Introduces New Logo with a Familiar Look and Multiple Color Options
Lamborghini, known for its iconic sports cars, is joining the list of prestigious international brands that have recently updated their logos. The Italian automaker is preparing to unveil a new logo after years of using the current design.
A Simplified and Refreshed Design
Following in the footsteps of other brands, Lamborghini has opted for a more streamlined approach, transforming its 3D logo into a sleek and modern 2D design. This simpler logo is accompanied by a modified color palette, offering a range of options.
Furthermore, Lamborghini will be using the new logo predominantly in black and white for print materials and digital channels, departing from the traditional black and gold logo that adorns its physical vehicles.
A Logo for the Digital Age
The newly introduced Lamborghini logo has now started appearing across the brand’s digital platforms and is expected to be rolled out on production vehicles in the near future. The first model to feature the new logo could be the successor to the Lamborghini Huracan, set to be unveiled in the third quarter of this year.
Embracing the Electric Era
This logo change comes at a time when Lamborghini is preparing to embrace a new era of electrification. Starting in 2024, the Italian automaker is committed to making its entire lineup electric. With the introduction of the new logo, Lamborghini marks the beginning of this electrified era.
Redefining the Digital Identity
In addition to refreshing the logo, Lamborghini is also enhancing its digital identity. For instance, the iconic bull emblem will now be used on Lamborghini’s social media channels without the external shield, in contrast to its physical representation. This is the first time Lamborghini has separated these two elements in its logo.
With an updated logo and a commitment to embracing electric power, Lamborghini is setting the stage for a new chapter in its illustrious history. The Italian automaker’s bold transition into the electrified era is sure to captivate enthusiasts worldwide.
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