Lamborghini Running Out of Ideas for Naming New Supercars
Lamborghini, the Italian luxury sports car manufacturer, is facing a unique challenge – running out of ideas for naming their new supercars. Known for deriving inspiration from the world of bulls, Lamborghini has named many of its iconic models after famous bull breeds. For example, the Miura was named after a Spanish bull farming estate. The recently unveiled Revuelto, Lamborghini’s latest hybrid supercar, drew inspiration from a bull known for its penchant for leaping onto the stands an astonishing 8 times in its career^1^.
Running Out of Bull Names
Despite plans to continue the tradition, Lamborghini is finding it increasingly difficult to find suitable bull-related names for their upcoming models. Stephan Winkelmann, CEO of Lamborghini, revealed that the company’s pool of potential names is rapidly shrinking. According to him, the ideal name must sound appealing in multiple languages, have an inspiring story behind it, and be free from copyright claims[^2^].
The scarcity of names has forced Lamborghini to stop using bull-related names for projects outside of their core lineup. For instance, their latest experimental racing prototype is named SC 63, combining the abbreviation of Squadra Corse Racing and the year Lamborghini was founded, 1963[^3^].
The Future of Lamborghini Huracan
The successor to the Lamborghini Huracan, set to debut in 2025, will also have a bull-related name. However, the options are becoming increasingly limited. Lamborghini will continue to explore possibilities, but the company may need to consider alternative naming strategies moving forward[^4^].
While the engine details of the new Huracan have not been disclosed, it is confirmed that the car will utilize hybrid technology to enhance its performance. The powertrain could be either a V10, similar to its predecessor, or possibly a downsized V8 to meet evolving technical and emission requirements[^5^].
This shortage of names poses an interesting dilemma for Lamborghini. Will the brand be able to find a fresh and captivating name for their future models? Only time will tell. In the meantime, car enthusiasts and fans eagerly await the unveiling of Lamborghini’s next masterpiece.
References:
[^2^]: Interview with Stephan Winkelmann, CEO of Lamborghini
[^3^]: Lamborghini’s SC 63 Racing Prototype
[^4^]: Upcoming Lamborghini Huracan successor
[^5^]: Engine details of the new Lamborghini Huracan