Meghan Markle’s New Venture, American Riviera Orchard: What to Know
Meghan Markle, the Duchess of Sussex, has recently launched an exciting new venture called American Riviera Orchard. This lifestyle company aims to offer a range of products that reflect Meghan’s personal taste and style. Let’s take a closer look at what this venture entails and what we can expect from it.
A Nod to Santa Barbara
American Riviera Orchard draws inspiration from Santa Barbara, California, where Meghan and her husband, Prince Harry, have chosen to settle. Known as the “American Riviera” for over a century, Santa Barbara exudes a distinct sense of beauty and refinement. It’s no wonder Meghan has chosen to pay homage to this enchanting city through her new endeavor.
A Plethora of Products
The offerings from American Riviera Orchard are diverse and cater to various aspects of a modern lifestyle. From tableware to cookbooks, dinnerware, jellies, jams, and more, the company aims to provide products that elevate everyday experiences. Meghan’s trademark application for the company gives us a sneak peek into the exciting range of products we can expect.
Building on Past Success
Before American Riviera Orchard, Meghan had her own lifestyle blog called The Tig. Named after Tignanello wine, The Tig captured Meghan’s love for food, travel, fashion, and more. Although the blog ceased operations in 2017, it left an indelible mark on Meghan’s journey. American Riviera Orchard is an exciting new chapter in Meghan’s exploration of lifestyle and her desire to connect with like-minded individuals.
A Digital Presence
To coincide with the launch, American Riviera Orchard has already established a strong presence on Instagram. The company’s Instagram account garnered over 80,000 followers within just a few hours of its launch. The account, managed by Meghan herself, provides a glimpse into her world and passions. The first Instagram story showcases Meghan cooking in a kitchen while Nancy Wilson’s “I Wish You Love” plays, setting a warm and inviting tone.
Join the Waitlist
American Riviera Orchard invites people to join a waitlist on their website. By entering their email, individuals can stay up to date with the latest news and updates from the company. This creates a sense of anticipation and exclusivity, allowing fans and potential customers to be part of the journey from the very beginning.
A Respite from Social Media Silence
Since stepping back as working royals, Meghan and Harry have maintained a relatively low profile on social media. Their official Instagram account, @SussexRoyal, has not been active since March 2020. However, the couple continues to share updates and important information on their personal website, which launched in February 2024. American Riviera Orchard serves as another avenue for Meghan to connect with her audience and share her passions.
In conclusion, American Riviera Orchard represents Meghan Markle’s foray into the lifestyle industry. With a blend of elegance, personal style, and a touch of Santa Barbara charm, this venture promises to captivate audiences. As Meghan continues to explore new endeavors, we can expect American Riviera Orchard to offer unique and compelling products that resonate with her vision. To stay updated on this exciting venture, be sure to visit Business Today.