MERED’s ICONIC Tower Receives Prestigious Award for Best Architecture
Dubai’s real estate developer, MERED, has been honored with the Project of the Year with Best Architecture award at the Pillars of Real Estate Awards. This esteemed recognition is a testament to the iconic design and architectural excellence showcased in MERED’s flagship project, the ICONIC Tower in Dubai Internet City. Developed in collaboration with the renowned architectural powerhouse Pininfarina, the tower represents a harmonious blend of cutting-edge technology and timeless aesthetics.
Transforming Dubai’s Skyline
Situated in the bustling heart of Dubai, the ICONIC Tower is poised to redefine the city’s skyline and introduce a new era of ultra-luxury urban living. As the tallest structure in Dubai Internet City, soaring to a height of 286.4 meters, this ambitious project exemplifies MERED’s forward-thinking real estate strategies and Pininfarina’s iconic design philosophy. By leveraging Pininfarina’s unmatched design heritage and expertise, the ICONIC Tower epitomizes opulence and innovation, setting a new standard for architectural elegance.
Unparalleled Luxury and Amenities
The ICONIC Tower offers an exclusive selection of 310 apartments, each adorned with world-class amenities. Residents will enjoy access to a private lounge and dining room, a fully equipped gym, a private cinema, an infinity pool overlooking the sea, an ice-spa, lounges, outdoor terraces, a jacuzzi, a sauna, and much more. Additionally, the tower boasts 423 dedicated parking spaces, including a limited number of exclusive, air-conditioned ones.
Dubai’s Thriving Luxury Property Market
Dubai’s real estate industry is experiencing remarkable growth, largely driven by the affluent luxury sector. According to Knight Frank, the city witnessed a surge in sales of properties valued at USD 10 million or more, with a staggering 92.4% increase to 431 sales in 2023. The total value of sales above this price point reached USD 7.6 billion, with 28% of the sales occurring in the final quarter of 2023 alone.
A Landmark of Elegance and Craftsmanship
Diana Nilipovscaia, CEO of MERED, expressed her delight at this prestigious accolade, stating, “ICONIC Tower is a testament to luxury living, redefining Dubai’s skyline with unrivaled elegance. Our partnership with Pininfarina, with their exceptional 90-year heritage in Italian design and global architectural experience, enhances MERED’s vision for the ICONIC Tower. It will not only be a residential development but a landmark that embodies elegance, craftsmanship, and cutting-edge technology.”
Learn more about the ICONIC Tower and MERED’s commitment to architectural excellence and luxurious living at Business Today.