Tim Cook Shows Support for Porsche after Apple Car Cancellation

CEO of Apple, Tim Cook, made a surprising appearance in the video unveiling the high-performance electric car, Porsche Taycan Turbo GT. In the video, Porsche introduces its custom racing engineer application called Vision Pro. This app allows viewers to experience races from the driver’s perspective, complete with important technical data and a 3D track map.

During a conversation with Porsche CEO Oliver Blume, Cook congratulated the car manufacturer on its new vehicle and emphasized the potential of Apple’s Vision Pro in “recreating the racing experience.” Cook believes that spatial computing has the potential to revolutionize various industries, and Porsche is demonstrating one of the ways that Apple’s Vision Pro can turn the seemingly impossible into reality.

The two CEOs also discussed the collaborative relationship between their companies over the years, such as the integration of Apple CarPlay into Porsche’s applications. Porsche has been one of the early adopters and integrators of Apple technologies, including Apple CarPlay, Apple Music, and next-generation CarPlay experiences. In fact, the brand even offers CarPlay-compatible sound systems for its classic Porsche models from the 1960s. However, Cook’s appearance in another company’s video is a rare sight.

Cook’s appearance in Porsche’s promotional video coincides with the news of Apple canceling its electric car development project, known as “Project Titan.” According to Bloomberg, Apple suspended its electric car project in February, putting an end to a decade-long effort to create a self-driving car. The company is now reallocating resources to prioritize new business areas, including artificial intelligence (AI).

The combination of Cook’s endorsement of Porsche’s latest car and Apple’s focus on AI indicates a shift in Apple’s automotive strategy. While Apple won’t be directly competing with Porsche in the car manufacturing industry, it is clear that the company sees opportunities for collaboration and innovation in the automotive sector. Cook’s support for Porsche showcases the ongoing partnership between the two technology giants and highlights the exciting possibilities that lie ahead.

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