Trump’s “comeback” strategy in the 2024 US Presidential Election
Continuing to be a “rebel”
While his opponent Joe Biden has stayed on the traditional campaign path, trying to mend the rifts in his administration with young voters, African American voters, and dissatisfied Democratic Party members, Trump remains a “rebel.”
Multiple times, the media has witnessed shocking statements and actions that go against the traditional politician archetype. Former President Donald Trump has referred to himself as a victim of a political smear campaign, openly opposing New York prosecutor Alvin Bragg for bringing criminal charges against him.
“The only crime I have committed is courageously protecting our nation against those seeking to destroy it,” said Trump to his supporters gathered at his Mar-a-Lago estate in Palm Beach, Florida in early March 2024.
Donald Trump has always been seen as a “special” politician. His refusal to adhere to the usual rules of a model election campaign has attracted the support of a large number of voters who want to “Make America Great Again!” In a social study conducted by The Economist, 43% of voters still support Trump, while 42% support Joe Biden.
Doing everything to improve the financial situation
Legal troubles with four criminal charges and one civil case have left Trump heavily indebted. On March 25th, an appeals court reduced the amount Trump needed to pay in bail by 68%, down to $175 million. However, this figure is still quite significant considering Trump’s current financial situation.
As a businessman, Trump is doing everything he can to improve his financial situation. According to AP, Donald Trump’s election campaign is trying to raise over $33 million to surpass President Joe Biden in fundraising next week.
It is reported that the former president will invite sponsors to his Mar-a-Lago club in Palm Beach, Florida to attend a fundraising event on April 6th, organized by New York hedge fund billionaire John Paulson. The event is expected to be attended by casino mogul Steve Wynn and New York retail billionaire John Catsimatidis. Each guest is required to contribute $814,600 per person as a “leadership” sponsor or $250,000 per person.
Despite the current pace of fundraising, Trump’s election campaign is much more professional than it was when he first started four years ago. His campaign team has also taken over the Republican National Committee to seek additional resources for legal activities and upcoming campaign events.
Public re-emergence
After a long period of being thought of as “in hiding” in rural clubs, Trump will certainly increase his pace as the November election approaches to attract his voters to cast their ballots.
On March 28th, he arrived in New York to attend a memorial service for a fallen police officer on Long Island. Trump considered it a “sad event” while also aiming a direct attack at the current President’s handling.
“Deaths occur too often. We must return to law and order,” Trump said with an implicit tone, describing the United States under Biden as a country unstable in security, in stark contrast to four years ago.
Trump’s campaign team will hold political rallies next week in Grand Rapids, Michigan, and Green Bay, Wisconsin. Trump plans to make a stop in Michigan, one of the key battleground states where he won overwhelmingly in 2016 but lost to Joe Biden just four years later. The former President plans to address the handling of the immigration issue by the incumbent President. According to many experts, this will be a key issue that will shape the outcome of this year’s US Presidential election.
A spokesperson for Donald Trump’s campaign said, “We are not only trying to fundraise but also developing strategies to bring former President Trump back to the White House and lead the Republican Party to victory in November.”