FARIDAH: Redefining the Fragrance Industry in the UAE
Faridah F Ajmal, a connoisseur of oriental perfumes and a witness to the evolution of the perfumery industry in the GCC, has launched her very own perfume brand, “FARIDAH.” This home-grown fragrance brand aims to complement the oriental perfumes industry in the UAE and GCC, and it is already making waves.
A Unique Fragrance Brand
FARIDAH, which means “Unique,” is the embodiment of research, study, and a passion for creating a beautiful brand that offers fresh and classic alternative fragrances. It caters to those who appreciate the beauty of aroma and understand its impact on the human mind.
The First of Its Kind
Notably, FARIDAH is the first original fragrance brand by an Asian woman perfumer and entrepreneur. With the launch of its perfumes and the opening of its boutique store in Jumeirah on Al Wasl Road, FARIDAH marks a significant milestone in the industry.
A Dream Realized
Faridah F Ajmal, Founder-Director of Faridah Ajmal Perfumes, shares her journey, saying, “FARIDAH is the realization of my lifelong passion for fragrances and my burning desire to create my own perfumes. I have always dreamed of creating a fragrance that reflects my fashion statement and offers a uniquely beautiful experience for those with taste and a care for class, quality, and variety.”
Uniquely Crafted Fragrances
FARIDAH is a brand that carefully conceptualizes, curates, and crafts a unique genre of perfumes. The distinct blend of oil and other ingredients provides an unparalleled olfactory experience that carries Faridah’s signature. With FARIDAH, a completely new international brand emerges.
Strengthening Dubai’s Reputation
The launch of FARIDAH not only introduces a homegrown fragrance brand but also signifies the emergence of a new international fragrance brand. It further solidifies Dubai and the UAE’s reputation as a hub where new ideas flourish and dreams turn into reality.
A Thriving Market
The launch of FARIDAH comes at a time when the UAE’s fragrance market is experiencing significant growth. Research and Markets, a global market intelligence provider, predicts a Compound Annual Growth Rate (CAGR) of 11.88 percent, with the market expected to reach US$1.16 billion by 2028. In the GCC, the Fine Fragrances market is projected to reach US$19 billion by 2032, growing at a CAGR of 4.5 percent from US$12.4 billion in 2022.
Captivating Two Cultures
Faridah Ajmal aims to cater to the diverse tastes of Emiratis, Arabs, and Asians by offering a range of fragrances that capture the essence of both cultures. FARIDAH Perfumes aims to be a small step on a bigger vision, providing classy, elite, and royal fragrances that appeal to those who understand the art of perfumery.
Pioneering Legacy
Faridah Ajmal remains intimately involved in the creation process as the Founder-Director of Faridah Ajmal Perfumes. The brand’s fragrances and product lines are meticulously crafted under her direct supervision in the in-house multi-room lab facility located in Al Wasl, Jumeirah. Supported by her husband, Fakhruddin Ajmal, the patriarch of Ajmal Perfumes, Faridah continues to shape the brand’s legacy with a perfect blend of tradition and innovation.
Embracing Tradition and Culture
FARIDAH Perfumes celebrates the Holy Month of Ramadan with the inaugural Oudh Festival. This 10-day extravaganza showcases various varieties of Oudh, highlighting the origin and growth of this fragrant, dark, and resinous wood extensively used in perfume making. It offers perfume enthusiasts a unique opportunity to delve into the world of Oudh and experience its cultural significance.
Collections to Captivate
FARIDAH introduces several distinctive collections, including Maktub, ELEMENTS, Royal Collection, GEMS, His&Hers, and Ramadan Collection. Each collection holds a unique essence, reflecting the spirit of its name. Maktub, meaning ‘It’s Written’ in Arabic, symbolizes destiny and a defined path and comprises Oudh and Attar.
Recognized Excellence
The brand has already gained recognition by being the Official Gifting Partner at the IIFA-2023 held in Abu Dhabi. This collaboration showcased FARIDAH’s commitment to excellence and innovation in the world of perfumery.
A Fragrant Future
Looking ahead, FARIDAH plans to launch several exclusive products in 2024, featuring alluring collections with new and exotic fragrances. As a brand rooted in passion and innovation, FARIDAH Perfumes aims to redefine the fragrance industry for years to come.
To learn more about FARIDAH and explore their exquisite range of fragrances, visit Business Today.